There this cleaning advertisement is most likely for women

There are many different products that can be advertised, such as shoes, condiments, shampoo, and more. Advertising attracts people buy things all the time. From attracting people with comedy, seriousness, or sad, companies use many ways to get people to buy what they are selling. To stay relevant companies are always changing on how to sell their products so they can connect with the different type of people. Take the company Lysol, for example, if you look at the last 100 years they have changed how they sell the same product immensely. Looking at just three advertisements from three different time periods show how Lysol has had to change and adapt to so that people would keep coming back to buy more. Like many people say a picture is worth a thousand words and these three very different Lysol advertisements are examples of that.The oldest Lysol advertisement I could find was from the 1920’s. The advertisement is in color and is in focus. The overall look of the advertisement has an old-fashioned look to it. This advertisement shows the bottle pouring out some its liquid over three small images which show a woman cleaning in three different areas of the household in a maids outfit. The intended audience for this cleaning advertisement is most likely for women who are in charge of cleaning the house. The audience can only see the woman cleaning this allows the viewer to see what the company thinks this product should be used for. The image does not contain too much emotion, it gets to the point to show what they are selling and ways you can use it. The layout is interesting in the fact that the bottle is pouring out some of the Lysol and the drops lead the viewer’s eyes to three small pictures. Also, all the text in this ad is in black ink except for the brand’s name, Lysol, which is not only in red ink but, the font is also the biggest and the brand’s name is also centered in the middle. The background of the image is white for easy readability for the text that’s in black. The message, “Kills germs in dark corners,” suggest that Lysol can kill even the germs you cant see. It also has a small paragraph stating all the place it can clean and how to use it. The manufacturer of Lysol wants the viewer to buy this product. The viewer would identify with the woman cleaning in the and be convinced that if they want to kill a lot of germs that this would be a practical purchase.    The next ad found was in the time period of the 1950’s, where the company had a very different take on the uses of Lysol. This advertisement is in black and white and is in focus. The look of the ad still has an old-fashioned look to it. This advertisement shows a woman trying really hard to get into a locked door. The woman is what looks like to be a dress and her hair is in an updo. The intended audience for this ad is for women who are married and looking to have a good feminine hygiene. The audience can see a desperate woman trying to get into a door which is a metaphor of her being shut out of her marriage because of her neglecting feminine hygiene. This image contains a serious emotion and is being intentional with the fact that if women want to have a serious marriage they need to keep themselves smelling fresh. The woman’s body language suggests a determination to get through the door. The layout of this advertisement has a lot of text. For example, there are locks with the words doubt, inhibitions, and ignorance on the door. This is alluding to what is standing in the way of the woman getting into the door. Something surprising about this layout is that the Brands name is in the bottom left corner and not more front and center like the one from the 1920’s. There are two main messages in this ad, the first one is above the image, in all capital bold lettering, and says, “Please, Dave. Please don’t let me be locked out from you!”, this is a subtitle of what the woman is saying trying to get into the door. The other main message is under the image and says, “Often a wife fails to realize that doubt due to one intimate neglect shut her out from happy married love”, this is explaining why you may be shut out from married love. The other text explains that to keep your marriage eager is to clean with Lysol so married lovers don’t have to be apart. They mention that Lysol has power to kill germs on contact and it acts in the way that soap, salt, or soda never can. The manufacturer of Lysol would want the viewer to buy this product to keep their marriage alive and eager. The viewer would identify with the woman in the image having problems with her marriage and be convinced that buying Lysol would help with their marital problems.    The last and newest Lysol advertisement are from the year 2016. This is in color, very vibrant, and in focus. The overall look of the advertisement is modern look. This is a realistic image, with a lively feel. A little boy around the age of 8, is in the middle of a bathroom and is wrapped in a blue polka dot towel by himself. The background is a vivid blue and makes the boys in the middle pop. There is also subtle pops of purple around the room that makes the image for dynamic. The boy is staring straight at the viewers with a cute smirk on the face. The intended audience for this cleaning advertisement is for parents. Since the kid is facing straight on it is to evoke an emotion to the parents to picture their kids being in this space. The product is a deep cleaner, so since there is a child in the ad it is alluding that it’s safe and harmless to use even when kids are in the household. The emotion of the image has a cuteness to it, which is intentional to catch viewers eyes. The layout of the ad is designed to lead your eye to the little boy, the all-white bold writing, and the bottle of Lysol. Since most of the background is blue the white writing not only pops but it easy to read. The message in this advertisement says, “Healthing is more cleaning power than bleach without the harshness.” suggests that Lysol is a product for the family that wants their house to be germ-free but not harmful. The manufacturer of Lysol would want the viewer to buy this product. The viewer would identify with the advertisement if they want a healthy way to clean their house and find Lysol to be a good purchase.Throughout 100 years Lysol has changed the way they sell their products immensely. Starting out with one of their earlier ads made in the 1920s had a woman in a maids outfit and Lysol was being used for cleaning the germs around your house you can see. When comparing the second ad to either of the other two Lysol took a very different approach to appealing to a woman to keep their marriages alive. They were suggesting to use their disinfectant to clean woman’s private parts. This ad was trying to appeal to the woman to keep their marriages alive by keeping themselves smelling fresh. That last advertisement was very different in the fact that it was very simple compared to the other two. The first two ads both have small paragraphs explaining how to use the product and how safe it is. However, the newest advertisement is simple in fact that it only has a slogan for words and no small paragraphs. All three ads were trying to sell a product and each used to different ways to attract buyers.