Dear blessing in completing this report. It was possible

 

Dear Sir,

With due respect we are delighted to
inform you that we have completed the report on Daraz.bd. The subject of our
report is Marketing system of Daraz.bd. We tried to follow the instruction
given by you to prepare this report.

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Working on this report was a great
learning experience for us as we got to learn the differences between practical
and theoretical work. We hope you will find the report to be objective,
systematic and reliable.

We would like to thank you for providing
us the opportunity to work on such a topic and we would also like to thank Md.
Al-Amin, Mostafjur Rahman Shuvo, Operations Executive at Daraz Online Shopping,
for proving us the information needed to complete the report.

Sincerely yours,

Rafi Hossain

Badhon Kumar das

  Atiar Mahmud

 

2  Acknowledgement

At the beginning
of preparing this report, I would like to convey gratitude to the Almighty
Allah for his blessing in completing this report. It was possible to complete
the report through the efforts of all the group members. First of all, we would
like to thank Md. Nafees Imtiaz Ahmed, Lecturer, ULAB for providing the
opportunity to work on such a valuable report. Secondly, we would like to thank
Md. Al-Amin, Mostafjur Rahman Shuvo, Operation Executive at Online Shopping.
They provided us a lot of information about marketing strategy of
Daraz.bd.  Without their help it would
have been very difficult to prepare this report. We tried to complete this
report with full commitment and authentic information.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3  EXECUTIVE SUMMARY

 

Daraz Bangladesh is the pioneer of
E-commerce industry in Bangladesh who has brought a new era in the shopping
trend. It has opened so many opportunities for business along with new trend
for the customers

Daraz
Bangldesh is one of the venture of Rocket Internet GMBH, which is the largest
venture incubator outside China and USA. This platform has become popular and
trusted name in online Bangladeshi market. This platform initially start to
work with local retail brand but day to day they are moving to B2B and B2C
market. They are become sole distributor of some foreign and international
brands. They start their operation of delivering the product in Dhaka but now
they delivery COD and Non-COD around the country. Daraz is a chain online brand
they are working in Pakistan, Myanmar, Sri-lanka, Nepal apart from Bangladesh.
So the regional plan is to make a global supply chain across the Asia and so
forth.

In
Daraz any authentic online or retail distributor can become seller and expand
another channel.

Using
this platform seller can sale very easily. Daraz Bangladesh create an online
store, take the product, take picture, develop content, upload them, promote
them by push and pull marketing, take orders from customer, verify and source
the product from the seller, pick and pack the product and send it for
delivery, collect the cash and disburse the payment to seller account. All
these activities are done for some commission.

As
a startup Daraz Bangladesh is getting 100% fund from its parent company. But
the revenue from Daraz Bangladesh regular sales increasing daily and they are
expecting to meet the break-even with in 2019.

In Bangladesh the whole
e-commerce industry is in growing stage. Customer are changing their buying
style and becoming more and more dependent on technology. But as we all know
Bangladeshi market is very different with its unique customer base. The whole
sector are facing different challenges as like Daraz Bangladesh. But all the
obstacle can be overcome by giving better service and diversified service for
shopping experiences.

 

 

Table of content

 

Contents

1           
Letter of Transmittal……………………………………………………………………………………………………. 3

2           
Acknowledgement………………………………………………………………………………………………………. 4

3           
Executive Summary…………………………………………………………………………………………………….. 5

4           
The Organization………………………………………………………………………………………………………… 7

4.1            
Introduction…………………………………………………………………………………………………………. 7

4.2            
Objectives…………………………………………………………………………………………………………… 8

4.3            
Methodology……………………………………………………………………………………………………….. 8

4.4            
Limitation of the report………………………………………………………………………………………….. 8

5           
Mission, Vision, Goal………………………………………………………………………………………………….. 9

6           
Marketing mix(4P’s)………………………………………………………………………………………………….. 10

7           
SWOT Analysis………………………………………………………………………………………………………… 11

8           
Strength and weakness……………………………………………………………………………………………….. 12

9                  
Opportunity and threat…………………………………………………………………………………………….. 13

10              
Advertisement……………………………………………………………………………………………………….. 14

11              
Conclusion…………………………………………………………………………………………15

12              
References………………………………………………………………………………………….16

 

 

 

 

 

 

 

 

 

 

5         

THE ORGANIZATION

4.1
INTRODUCTION

 

E-commerce refers
to the buying and selling of products or services over electronic network
combining a range of process such as Electronic Data Interchange, Electronic
mail, World Wide Web, Internet Applications and Network Applications. Everyday
e-commerce is improving the efficiency and effectiveness of business,
government and nonprofit organizations. At today?s date, people lack time. They
try to save it as much as possible and that?s where e-commerce shows its
charisma by saving both the most important things which is time and money. From
an online marketplace people can buy and sell their products rather than
visiting physical marketplace.

Bangladesh has a
huge population which attracts a lot of marketers to offer their products. But
due to lack of technology, Bangladeshi people still lack many latest facilities
the modern world offers. Most of the Bangladeshi people do not know the use of
internet which is becoming a challenge for the online marketers.

Daraz is becoming
the leading online marketplace for Bangladesh. Here, in Bangladesh, people only
knew about Amazon business model where buyers meet sellers and exchange goods.
Daraz introduced the Amazon business model in Bangladesh. Daraz is one of the
five ventures of Rocket Internet GmbH in Bangladesh. They try to follow the
effective internet projects from other innovative countries like United States
and reproduce their strategies in developing markets. Daraz Bangladesh Limited
is rigorously providing B2C type on selling which no other E-Commerce portal
does in Bangladesh.

Daraz was launched
in late September 2013 and has become the 4th e-commerce site after
OLX, Ekhanei and ClickBD. They mainly focus on its buyers and sellers. Daraz?s clients are the sellers who sell
their products on website. Daraz focuses on the sellers as Daraz?s revenue
comes from its product sales. If Daraz’s sellers
sell more, they make more money, if the sellers sell less, Daraz makes less
money. The company tries to obtain only the sellers who sell quality product
and original products as they look forward to offer their buyers the original
and quality products at the most competitive deals, which is usually lower than
the Market price.

 

4.2   OBJECTIVES

·        
To understand the present market position of e-commerce sector of
Bangladesh.

·        
To be responsive of the terms of marketing that has been taught in
ULAB.

 

 

 

4.3  Methodology:

This report is made based on the
interview that we conducted, the information we got from the internet and the
previous reports written on Daraz.bd.

 

4.4   Limitation of the report:

There were several problems we had to
face while making this report. First of all we have never prepared this kind of
report. Secondly information collected from internet may not be latest.

 

 

 

 

 

 

 

 

 

 

 

 

 

 MISSION

·        
To provide an enjoyable shopping experience for
Consumers and to grow together with our Sellers

·        
It will continue building a vast loyal customer base
by having the broadest selection of products, unbeatable prices, 100% reliable
fulfillment and relentless focus on customer experience.

·        
For its’ Sellers, it will continue to provide a
differentiated value-added services to support integrated business solutions.

·        
Daraz Bangladesh will achieve the mission by focusing
on their core values and hiring, coaching and retaining the best people in the
industry through a strong company culture.

 

 VISION

 

“To be the most reliable
marketplace and offering the best services to our customers: Consumers and
sellers”.

 

GOAL

Daraz wants to
provide the best quality products at the most competitive price. Daraz believes
to introduce the most latest and demanding products to its customers.

 

 

 

 

 

 

Marketing
mix

 

 

Product

Daraz is, first
and foremost, an online marketplace. One can browse through categories like
Clothing, Footwear, Jewelry, Watches, Mobiles & Accessories, Jewelry, Books
& Media, Electronics, Footwear, Watches, Mobiles, Computers, Electronics,
Home & Living, Health. . Daraz provide advanced search option in which Customers
can narrow down their search and shop comfortably.
They receive 12% commission on the profit of the product they sold.

 

Price

Daraz offer
product and services on the price at which it is being offered. They sell
product at various price range. They offer cheap to very expensive product.

Place

Daraz offer
services and product through their website, www.daraz.com.bd.
They store their stock at their warehouse from there they start their process
of distribution.

 

Promotion

Since their
business in online based, they promote their product through their Facebook
page. Currently they have 8.9 million likes. They respond quickly to the
inquiries made by customers regarding the products. Moreover,they advertises in
the television channels to promote themselves. Furthermore, they offer product
at discount during special occasion. One of the occasion is “FATAFATI FRIDAY”
during when they offer up to 75% discount.

 

 

 

 

Swot Analysis:

Strength:

•                    
All
brand new products

•                    
Better
website among competitors

•                    
Deals
with renowned brand

•                    
Fast
delivery

•                    
Easy
and free register

 

 

Weakness:

•                    
High turnover
rate

•                    
Low brand recognition

•                    
No refund on specific products

 

 

Opportunity:

•                    
 Emerging
online market

•                    
Gift delivery
service

 

 

Threat:

•                    
Upcoming native
competitors

•                    
Political instability

•                    
Lower internet availability

 

 

 

 

 

 

Strengths

·        
All brand new products: Selling
all brand new products here. Daraz Bangladesh do not sell any second hand or refurbished goods.

·        
Better website among competitors: Daraz Bangladesh has
better website among competitors like bikroy.com and clickbd.com

·        
Deals with renowned brand: Daraz Bangladesh is very
popular for coming up with deals from various renowned brands like Samsung,
Bata, Apex.

·        
Fast delivery: Delivery among customer all over the
country within three days.

·        
Easy and free register: It is free and easy for seller
to register with Daraz Bangladesh.

 

 

Weakness

·        
High turnover rate: Due to little pay turnover rate is
high.

·        
Low brand recognition: Daraz still lacks brand
recognition as most people are use to ekhanei.com and bikroy.com

·        
No refund on specific products: In some products like books, some clothing
they do not offer refund.

 

 

 

 

 

 

 

 

 

 

 

Opportunity

·                    
Emerging online market: The online market in our
country is still an emerging market
with a lot of potentially.

·                    
Gift delivery service: Daraz Bangladesh can also take
gift deliveries orders like cakes or cards or flowers.

 

 

Threat

·         
Upcoming native competitors: Barrier to entry in this
sector is less as a result  a lot
competitors are entering this sector.

·         
Political instability: Political turmoil occurs
frequently which causes problem.

·         
Lower internet availability: Internet connection is
highly unstable as a result people outside the city faces difficulties.

 

 

 

 

 

 

 

 

 

 

Advertisement

“FATAFATI
FRIDAY”

·        
They offer up to 75% discount.

·        
The sales event includes crazy flash sales and
unbelievable discounts on highly desired products. The offers include special
flash sale, 99taka deal, double taka voucher, extra discount from bank partners
and lucrative flat 50 percent discount on Smartphones.

 

10    

CONCLUSION

 

Daraz
Bangladesh Limited is one of the largest e-commerce website in Bangladesh and
it has earned the reputation of top online marketplace of Bangladesh. It is
constant in detection of business innovation and improvement. Daraz.com.bd is one of the promising
well-being progressive e-commerce related businesses. Though it’s a new comer
in the business field its doing great and have made a huge satisfied customer
market. The reviews of the customers shows not only the progresses but also the
upcoming bright future of the e-commerce sector with the play of daraz.com.bd.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

                                                   REFERENCES

 

Daraz.com.bd (2017). Retrieved December 17, 2017, from https://www.daraz.com.bd/about-us/

 

Daraz offers discounts on Friday sales. (2015,
December 5). Retrieved December 17, 2017, from
http://www.thedailystar.net/business/daraz-offers-discounts-friday-sales- 182029

 

Daraz.com.bd officially
starts operation. (2015,
March 5). Retrieved December 17, 2017, from
http://www.thedailystar.net/daraz-com-bd-officially-starts-operation-63854

 

Daraz Fatafati receives huge response. (2017, November 21). Retrieved
December 17, 2017, from http://www.daily-sun.com/printversion/details/270115/Daraz-Fatafati-receives-huge-response

 

Revolutionising the digital
marketplace. (2017, September 12).
Retrieved December 17, 2017, from https://www.dhakatribune.com/opinion/op-ed/2017/09/12/214778/